Sushiro

Verified Timeline

Lore & Background

Sushiro's expansion began with its first overseas branch in Seoul, South Korea. In 2017, Taiwan Sushiro Co., Ltd. was established, and a shop opened in Taipei on 15 June 2018. In August 2019, branches opened in Hong Kong and Singapore. March 2021 saw the first Thailand location in Bangkok, followed by mainland China's first chain in Guangzhou in September 2021. In November 2023, Sushiro Indonesia began operations in Jakarta. In April 2024, it was reported that Sushiro set up a local company in Malaysia, with the first outlet scheduled to open to the public on 7 February 2025.

In Their Own Story

In June 2022, a Japanese Consumer Affairs Agency report accused Sushiro of false advertising for claiming a 'limited offer' of sea urchin and crab sushi while having no stock in most stores. On 29 January 2023, a video showed a 17-year-old student in Sushiro Gifu Masakiten licking a soy sauce bottle and a cup, sucking on his finger, and using it to touch sushi on the conveyor belts. This caused the stock price of Food & Life Companies to plummet, losing more than 16 billion yen in market value. In August, Sushiro dropped its lawsuit against the student after he admitted his 'responsibility' and reached a 'reasonable' agreement. In Taiwan, a two-day promotional event in early 2021 promised free sushi to people with the word 'salmon' in their name, leading to multiple name changes and media coverage dubbed 'salmon chaos'. In China, multiple Sushiro chains in Guangzhou faced linguistic discrimination accusations after supervisors banned Cantonese language on online chat groups; Sushiro later apologized amid local boycotts.

Reader's Guide

Sushiro is not a character in The Ranking of Kings. It is a real-world conveyor belt sushi chain with over 500 restaurants in Japan and international locations in South Korea, Taiwan, Hong Kong, Singapore, Thailand, mainland China, Indonesia, and a planned outlet in Malaysia. The chain has faced notable incidents: a false advertising accusation in Japan in June 2022, a viral video incident in January 2023 that caused a 16 billion yen market value loss, a 'salmon chaos' promotion in Taiwan in early 2021, and a Cantonese language ban controversy in Guangzhou, China. Fans should not confuse this sushi chain with any element of The Ranking of Kings canon.

Did You Know?

• Sushiro is the largest conveyor belt sushi company in turnover, with more than 500 restaurants in Japan.
• A 2023 video of a 17-year-old student licking a soy sauce bottle at a Sushiro caused the parent company's market value to drop by more than 16 billion yen.
• In Taiwan, a 2021 Sushiro promotion offering free sushi to people with 'salmon' in their name led to multiple people legally changing their names, an event dubbed 'salmon chaos'.
• Sushiro's first overseas branch opened in Seoul, South Korea.
• In April 2024, Sushiro set up a local company in Malaysia, with the first outlet scheduled to open on 7 February 2025.